Client: Electric Theatre Arcade
Agency: dco strategic branding
Scope: Logo, print, interior design, signage
When approached by a friend who’s vision is to open a retro style arcade in Kansas City with 75 plus vintage games with original controls, naturally I couldn’t resist. Together we began working through ideas for naming, logo and the kind of experience the place would yield for it’s patrons. From LED strips inlaid into the floor in TRON-like fashion to intentionally cheesy advertising, I was happy to apply my creative brawn.
Check out the documentary on the Electric Threatre Vintage Arcade for the whole story.
Some guerilla marketing for the test market grand opening, these posters were posted all over the city.